Privacy & SMS Compliance

PRIVACY POLICY

Last updated: October 15, 2026

1. Introduction

212 Print Lab ("we," "us," "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, submit an order or quote, enter our Free Shirt Giveaway, reorder, or refer a customer.

By using our services or providing your contact information, you consent to the practices described in this policy.

2. Information We Collect

We collect information you voluntarily provide through our forms, including:

  • First and last name
  • Phone number (mobile)
  • Email address
  • Business or organization name
  • Delivery address and borough
  • Order details: products, quantity, sizes, colors, print locations, artwork
  • Giveaway entries: ZIP code, shirt size, preferred color, design idea
  • Lead source and campaign / QR code attribution
  • Artwork files you upload

We may also automatically collect technical data such as IP address, browser type, device type, and pages visited to improve our service and measure marketing performance.

3. How We Use Your Information

We use your information to:

  • Process and fulfill your print orders, quotes, and reorders
  • Send order confirmations, status updates, and delivery notifications
  • Communicate about artwork approval, pricing, and production
  • Administer the Free Shirt Giveaway and notify winners
  • Send reorder reminders and relevant promotions (where you have consented)
  • Track lead sources and campaign performance
  • Provide customer support and respond to inquiries

4. SMS Messaging & A2P 10DLC Compliance

By providing your mobile phone number and checking the consent box on our forms, you agree to receive recurring and non-recurring SMS and MMS messages from 212 Print Lab at the number you provided. Message types may include order confirmations, status updates, delivery notifications, giveaway announcements, reorder reminders, and promotional offers.

Consent & Opt-In

Consent is not a condition of purchase. You may opt in by submitting your mobile number with consent checked on any 212 Print Lab form. Message frequency varies based on your order activity and engagement.

How to Opt Out

You can cancel SMS messages at any time by replying STOP to any message from us. We will confirm your opt-out. After opting out, you may still receive transactional messages related to an active order where required. To resume marketing messages, reply START or sign in again with consent.

Message & Data Rates

Standard message and data rates may apply for messages we send. Check with your mobile carrier for details. Carriers are not liable for delayed or undelivered messages.

Help & Support

For help with SMS messages, reply HELP or contact us at (718) 212-0000 or hello@212printlab.com.

212 Print Lab follows A2P 10DLC (Application-to-Person 10-Digit Long Code) compliance requirements. We do not send messages to numbers that have opted out, and we honor all carrier and industry messaging guidelines.

5. How We Share Your Information

We do not sell your personal information. We may share information with trusted service providers who help us operate our business (such as CRM, email, SMS delivery, and payment processing), and only to the extent necessary to provide those services. These providers are bound by their own privacy and security obligations.

We may also disclose information when required by law, court order, or to protect our rights, safety, or property.

6. Your Privacy Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information (subject to legal retention requirements)
  • Opt out of marketing emails and SMS messages at any time
  • Withdraw consent for SMS messaging by replying STOP

To exercise any of these rights, contact us at hello@212printlab.com.

7. Data Retention

We retain your information for as long as your account is active and as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Order records may be retained to support reordering and order history.

8. Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

9. Data Security

We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or your data, contact us:

212 Print Lab

Phone: (718) 212-0000

Email: hello@212printlab.com

NYC — Brooklyn, Queens, Bronx delivery areas